pymc-labs/pymc-marketing

pymc-marketing

✅ Recently maintained

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

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436Forks
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Python · Apache-2.0 · Last push 2026-11-02

Official repository & installation ↗
clvdata-sciencemarketingmmmpythonbtydcustomer-lifetime-valuemedia-mix-modelingbuy-till-you-diemarketing-mix-modeling

GitValue · Value evidence

Unscored · Evidence coverage 0%

Provisional rubric; documentation and runtime testing are separate. Missing evidence does not imply low value.

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2025-09-292026-11-03
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Get the project

git clone https://github.com/pymc-labs/pymc-marketing.git

Cloning downloads the source. For dependencies and installation, follow the project README.

Related projects & alternative candidates

Related domains do not imply feature parity. Review official documentation and licenses.